Seungjoo David Baek


I am an User Experience Researcher and Designer with qualitative insights on human, culture, and society. I am particularly interested in :

  • Human Interaction with System and Robot
  • Vehicle and Transportation Interaction
  • Grassroots Online Entertainment (e.g., YouTube, Facebook)
  • VR/AR Experience
  • Sharing Economy & IT Practice

My Story

I started learning qualitative research methods since 2006 while professionally working in performing art production and management field, because artworks are fundamentally prone to the interpretation of cultural and social phenomenon in our daily lives.

I advanced the knowledge including the philosophical background, data generation method, and analysis skills at King's College London.

Then, I trained how to apply the theoretical knowledge into UX/HCI research and design practice at the University of Michigan School of Information.

UX Philosophy

1. More than a Skill
To me, UX exploration is a philosophy and practice, more than a skill.
It is an art of sociocultural practice that explores the context and the layer of human experiences in diverse settings.

2. Exploring Research & Problem-solving Research
I harness the two approaches at large.

3. Be in the Field
Dive deep into the field, and there is the answer.

4. Micro & Macro
Observe human and culture at a close and a distant range.
Read out the context and question why and how.

5. Be a Child, so Make Innovation
Be inquisitive as always, and destroy any prejudice. Open myself.

6. Grit
"User" and "Experience" inherently contain complexity. "Grit" is needed for "Re-search."

7. Collaboration
90s' Chicago Bulls teamwork is my dream as always.
All for One and One for All. I realized this by many failures in my previous career.


I have diverse experiences that lead me to the world of UX.

  • Professor Adjunct at a Media Art University

  • Opera and Musical Production Manager

  • Artist Promoter & Instrument Dealer

  • Pro-amateur Classical Guitarist

  • Amateur Circuit Racer

  • Stockholm Street Busker

  • Diaspora Social Worker (Overseas Adoptee)

  • Ethnographic Traveler and Adventurer

  • Discharged with Sergeant, Republic of Korea Army (Specialty in Sniper)


Thanks for visiting my Website!

I hope you had a short moment to cheer your day with my waltz. Thanks! 


- Vals Sobre un Tema de Strauss (Francisco Tárrega, 1852 - 1909)

- Jingle Bells (Per-Olov Kindgren, 1956 - current)